Wymaroo brand development

Here a small "behind the scenes" of the Wymaroo brand development. For those who are still in the dark, here is a 9 sec video that perfectly explains the meaning of the word - Wymaroo: the link.

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/wy.jpg"][/lightbox]

Two color variations of VI as the company initially planned to have 2 branches:

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/envelop_label+copy.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/envelop_label.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/viall.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/imac.jpg"][/lightbox]

A quick chest render I made for experimenting with different patterns:

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/komod_white.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/komod_color.jpg"][/lightbox]

Wymaroo logo development:

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/proccess.jpg"][/lightbox]

Here is the very first version of the logo - "POSH", the name as you can see has changed during the process:

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/posh.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/bigposh.jpg"][/lightbox]

I still like this version a lot:

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2013/06/poshn.jpg"][/lightbox]