![](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569425522648-KG13EK5MK0H2121GSYRV/budo_logo_emboss.jpg)
Budo 武道
Budo is a UK based online community, selling fight wear and different martial art equipment. After failing to achieve a desirable result with the local designers, M. reached out to me for help.
Here’s what we came up with.
![budo_logo_emboss.jpg](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569425522648-KG13EK5MK0H2121GSYRV/budo_logo_emboss.jpg)
![budo_logo.jpg](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569244108289-FD8YQW9CF09EZBSTYGXU/budo_logo.jpg)
![concept.png](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243279245-A6AN0TJIITB0A0ZSEZ1C/concept.png)
![If you visit a Japanese temple, inside you can stumble upon a round window “The Window of Enlightenment” and a square one “The Window of Ignorance”, its sharp edges are like the impurities of the mind, whereas the round one represents a perfect st](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243747096-80G6JOHGZ8FHVPW6MYEQ/budo_concept1.png)
If you visit a Japanese temple, inside you can stumble upon a round window “The Window of Enlightenment” and a square one “The Window of Ignorance”, its sharp edges are like the impurities of the mind, whereas the round one represents a perfect state of mind – Nirvana.
Cracked Ice pattern – a design element usually used on windows in Asian architecture. The technique takes incredible amount of skill to master.
I love the simplicity and minimalistic look of Japanese Family Crests. We decided that Budo can stand for something more than just a shop, it’s a community of martial artists, sharing their experiences and helping each other.
![173da651407487.58ecc4f3036f9.png](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243524501-99HDNOS3EZUF6OZXBDDD/173da651407487.58ecc4f3036f9.png)
![2a2cf651407487.58ecc4f303aa8.png](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243621749-BZYFBVML72MSUKWY0OT4/2a2cf651407487.58ecc4f303aa8.png)
![244ce751407487.58ecc4f30469a.png](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243626761-7VVUPO2MIQ39067PBQF2/244ce751407487.58ecc4f30469a.png)
![Color inspiration came from the following photo (I believe it was taken by Mary Harrsch). This stunning Sashiko was made back in 1780 during the Edo Period.](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243694265-BZTHJOK66G9BEE4O0H5G/e15d7251407487.58ecc4f3031eb.png)
Color inspiration came from the following photo (I believe it was taken by Mary Harrsch).
This stunning Sashiko was made back in 1780 during the Edo Period.
![budo_color1.jpg](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569244686527-6FPA2KW6DJK7OGCM9IT6/budo_color1.jpg)
![Budo_logo_vert_color_2.jpg](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569243160713-OVIUZLMED9BUV6O5H2O5/Budo_logo_vert_color_2.jpg)
![Budo_T.jpg](https://images.squarespace-cdn.com/content/v1/5d7b921aa20ea468a889fb20/1569244755848-DBNEWKY3SPDN6IVZXRCH/Budo_T.jpg)